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Dogs of NYC

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On the back of our latest collection launch, Romance & The Wild One, we’re finally bringing you our pawsome street campaign, featuring some hairier than average models…

Amidst the madness of New York Fashion Week, from checking out the catwalk frowside to running epic DIY workshops with our NY friends, our founders set out to achieve the impossible. The mission? To shoot the world’s cutest campaign featuring over a dozen of NY’s most adorable pups.

We delved into the deepest corners of Instagram in search of the city’s most photogenic pooches to pose alongside real dog walkers living and working in the city.

Between attempting to dodge the torrential New York downpour, to teaching a herd of good boys and girls how to pout for the camera, we lived through it all and have the pics to tell the ‘tail’.

Check out all the action that went on below, and stay tuned to get up close with these doggy divas as we profile them here over the next month. 

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