The TWOOBS Story
Founded by fashion personalities and entrepreneurs Jess and Stef Dadon, TWOOBS is a line of statement footwear that launched in 2016 as a sister-brand to the Dadons’ well-known fashion and lifestyle platform, How Two Live. Known for its fashion-forward yet playful aesthetic, TWOOBS are crafted from all animal-friendly materials and feature a signature razor-edge flatform.
The brand has amassed a tribe of die-hard fans, with fashion-lovers and animal-lovers alike constantly buying up their sell-out collections. The brand has notably collaborated with Bondi Bather and Gorman, with the latter selling out online in just a couple of hours, and in-stores arod Australia in a single day.
Sisters Jess & Stef have infused TWOOBS with the causes they hold most strongly, with female empowerment, animal welfare + the environment, and inclusivity, being the values that sit at the heart of the brand. Last year the brand announced TWO GOOD, an initiative where female entrepreneurs are offered grants of up to $5000 alongside a mentorship from the sisters.
Previously an online-only brand, TWOOBS launched into stores in late 2018 with David Jones as a major retail partner, as well as selected boutiques, and you can also find the shoes at How Two Live and TWOOBS pop-ups in Melbourne and beyond.
TWOOBS are lovingly designed in Melbourne and crafted in Houjie, China. Learn more about our supply chain here.